Producing quality videos for your e-commerce site is hard, we know. Equipment is expensive, and the people who know how to use that equipment cost even more. But video engages your customer and sets you apart from the competition.
According to Forbes, "Home pages with videos increase conversion by 20%, while landing pages increase conversion by 80%." Customers feel more comfortable purchasing something when there's a video that provides a 360 degree view of the product. If you buy something, don't you want to see what it looks like first?
Product videos have quite a heavy impact on a company's sales. We believe most of it involves a customer's plain, old confidence. They are more willing to buy a product if they are sure of their purchase. To increase a customer's confidence, having a moving visual is extremely valuable! This way, they can observe your product first-hand without even stepping foot in a store.
The valuable visual we're talking about here is our videos, of course! Many successful companies like to incorporate product videos as a way to separate themselves from their competitors. By utilizing product videos, you are able to portray the quality and essence of the item being sold, all through a screen.
Youtube is becoming a popular outlet for customers searching for unboxing videos of products they want to purchase. There are many Youtube celebrities that are known for their unboxing videos, like Unbox Therapy. This channel has over 12 million subscribers, and gets up to 70 million views per video. Your Youtube should be utilized in order to get the traffic you want!
The main goal of using a first-person angle in unboxing product videos is to present viewers with a more personalized and realistic view for their expectations. These videos are direct, brief, and can minimize any uncertainties they may have.
Showing all angles and features will provide the most clarity for your potential customers. The first-person angle connects with the viewer and makes the experience more memorable. It acts to encourage them to purchase the product.
Videos can be a deciding factor in whether or not the customer will purchase your product. This proves to the customer that your products are trustworthy and dependable, because they have visual video proof of how it works and the experience of unboxing it first hand with the first-person POV.
These type of videos increase exposure of a company's positive brand image, which in-turn will yield more loyal and returning customers. All of these are remarkable reasons why product unboxing videos will only benefit one's company and give them an advantage over their competitors.